Eviatar Zerubavel is Board of Governors Distinguished Professor of Sociology at Rutgers University. His publications include The Elephant in the Room: Silence and Denial in Everyday Life (Oxford University Press, 2006); Ancestors and Relatives: Genealogy, Identity, and Community (Oxford University Press, 2011. Awarded Honorable mention in the 2012 PROSE Award "Sociology and Social Work" category); Hidden in Plain Sight: The Social Structure of Irrelevance (Oxford University Press, 2015); and Taken for Granted: The Remarkable Power of the Unremarkable (2018).

"Recommended. Advanced undergraduates through faculty." -- M. Lawler, CHOICE

"A much welcomed methodological capstone to Eviatar Zerubavel's nearly 50 years of concept-driven research creatively illuminating many of the filaments of social cognition and interaction that would have remained less discernible via more traditional methodologies." -David A. Snow, Distinguished Professor Emeritus, University of California, Irvine

"Drawing from his brilliant half-century opus and a virtuoso talent for recognizing profound patterns in social life, Eviatar Zerubavel gifts us with a novel guide on how to conduct concept-driven research. With great style and captivating examples, Generally Speaking will inspire social scientists but also fascinate general readers." -Viviana A. Zelizer, Lloyd Cotsen '50 Professor of Sociology, Princeton University, and author of Economic Lives: How Culture Shapes the Economy

"Equal parts manifesto and retrospective, Generally Speaking provides a peek into the thought process of one of sociology's most original practitioners. Throughout the book, Zerubavel pushes sociology to think both more boldly and more playfully. Sociology would be a better place if we heeded this call." -Iddo Tavory, Associate Professor of Sociology, New York University