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Published: 25 March 2003

416 Pages

235 x 155 mm

ISBN: 9780198287810

Also Available As:


Bookseller Code (06)

Foundations of Corporate Success

How Business Strategies Add Value

John Kay

A leading business school economist lays bare the complexities of "strategic thinking" in business and offers a lucid and innovative analysis of the source of "competitive advantage". Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
This is the British edition of Corporate Success; an American edition, with many American business examples and added sections dealing with the business environment in the U.S., will be published in Fall 1994.

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