Journals Higher Education

£88.00

Hardback

Published: 22 September 2011

560 Pages

246x171mm

ISBN: 9780199697083


Also Available As:

Ebook


Bookseller Code (AU)

Eye Tracking

A comprehensive guide to methods and measures

Kenneth Holmqvist, Marcus Nyström, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, and Joost van de Weijer

  • Provides exhaustive, hands-on, advice on how to prepare, record, and analyse an eye tracking experiment assisting the reader in conducting eye tracking research and evaluating articles using this methodology
  • The structure of the book mimics the structure and workflow of an experiment, so the book can be used as a guide at each stage of an experiment, or a series of experiments, and also used as a reference text
  • Includes a comprehensive taxonomy of the vast majority of eye movement measures in use, reducing the time needed to plan an experimental design and data analysis, and thus assisting the reader in choosing and evaluating dependent variables for their own research
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