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Published: 19 March 2015

560 Pages


ISBN: 9780198738596

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Chapter 1 Introduction

Eye Tracking

A comprehensive guide to methods and measures

Kenneth Holmqvist, Marcus Nyström, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, and Joost van de Weijer

  • Provides exhaustive, hands-on, advice on how to prepare, record, and analyse an eye tracking experiment assisting the reader in how to conduct eye tracking research and evaluate articles using this methodology.
  • The structure of the book mimics the structure and workflow of an experiment, so the book can be used as a guide at each stage of an experiment, or a series of experiments, and also used as a reference text.
  • Includes a comprehensive taxonomy of the vast majority of eye movement measures in use, reducing the time needed to plan an experimental design and data analysis, and thereby assisting the reader in choosing and evaluating dependent variables for their own research.

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