Journals Higher Education



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Published: 12 May 2011

208 Pages | 55 illustrations


ISBN: 9780199744336

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Exposing the Magic of Design

A Practitioner's Guide to the Methods and Theory of Synthesis

Jon Kolko

Human Technology Interaction Series

  • Describes the theoretical foundation of design synthesis
  • Clearly rationalizes the importance of design synthesis in the context of business and strategic design work
  • Offers a detailed series of methods to be used when applying design synthesis in practice
  • Supports each method with a case study, contributed by leading design practitioners

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