Annette Kur, Max-Planck-Institute for Intellectual Property and Competition Law,Martin Senftleben, VU University Amsterdam

Annette Kur has been a Research Fellow in Intellectual Property and Competition Law at the Max Planck Institute for Intellectual Property and Competition Law since 1980. She led the Commission-funded Trade Mark Study which has recently delivered to the European Commission its findings and proposals on the future of the European Trade Mark Law system.

Martin Senftleben is Senior European Consultant in the Intellectual Property Group at Bird & Bird. He is also Chair of Intellectual Property Law at the VU University Amsterdam, and a member of the State Copyright Commission, advising the Dutch government on copyright-related questions.

"Trademark lawyers, whether UK-based or not, should ideally acquire a copy of this the first edition of this distinguished work of scholarship." - Phillip Taylor MBE and Elizabeth Taylor, Richmond Green Chambers

"It is a useful reference for both experienced practitioners and academics, and would be an excellent text for a graduate course in EU trademark law." - Edward Vassallo (The Trademark Reporter, September-October 2017)