Journals Higher Education



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01 November 2011

320 Pages | Figures, graphs

9.5 x 6.6 inches

ISBN: 9780195997460

Bookseller Code (06)


Entrepreneurship and New Venture Management

Fourth Edition

Isa van Aardt, Magda Hewitt, Jaco van der Bank, Stefan Bezuidenhout, Thea Visser, Carel van Aardt, and Hanneli Bendeman

  • The text has been written in a more accessible style that will assist students to grasp concepts that are relevant to this subject
  • Revised content that contains a strongly South African perspective as well as some international perspectives
  • A guide on how to draw up a winning business plan
  • Reference to NGOs, private entities and governmental bodies that provide assistance to entrepreneurs
  • Covers areas of marketing, finance, and operations
  • Explanation of the importance of the Small Business Act
  • Each chapter contains:
  • A list of clear learning objectives
  • One or more short case studies (all existing case studies have been replaced or updated)
  • Boxed features and case examples with thought-provoking issues, tips, and real-life examples that illustrate the text
  • Dilemmas feature boxes raise awareness of ethical issues, economic considerations, and other matters that are faced in the real business world
  • Practical exercises that direct the student to research and find information or perform an activity relevant to the content of the chapter
  • Self-assessment tasks:
  • 15 new MCQ&A
  • 15 true or false Q&A
  • 5 essay questions and answer guidelines
  • An integrated exercise at the end of each Part of the book.

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