Entrepreneurship

(includes CD)

Second Edition

Rajeev Roy

Contains a unique framework to evaluate nascent business ideas
Covers operations, marketing, finance, public issues, and laws relating to intellectual property
Includes many examples and case studies culled from real-life experiences of entrepreneurs
Provides project work in each chapter, which will need interaction with entrepreneurs, experts, and concerned officials
Revised and updated content in all chapters
Two new chapters on 'business models' and 'the social entrepreneur'.
New cases that highlight the recent business dynamics.

Entrepreneurship

(includes CD)

Second Edition

Rajeev Roy

Description

The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.

Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.

The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.

Entrepreneurship

(includes CD)

Second Edition

Rajeev Roy

Section I - Foundations
1:Understanding Entrepreneurship
2:Growth of a Business Idea
3:Intellectual Property
4:Family Business
5:Doing Business in India
6:Entrepreneurial Support
Section II - Mobilizing Resources
7:Buying a Business
8:Entrepreneurial Finance
9:Business models
10:Making a Business Plan
Section III - Operations and Management
11:Managing Operations
12:Human Resource Management
13:Entrepreneurial Marketing
14:New Product Development
15:E-Business
16:Networking
17:Project Management
Section IV - Growth and Social Responsibility
18:Growth
19:Exit Strategies
20:Social Responsibility
21:The Social Entrepreneur
Case Study 1: Darshan Enterprises
Case Study 2: Mithailite
Case Study 3: 180s
Case Study 4: Jumbo King (new)
Case Study 5: Big Ones
Case Study 6: AirAsia
Case Study 7: Sula Wines (new)

Entrepreneurship

(includes CD)

Second Edition

Rajeev Roy

Author Information

Rajeev Roy

Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.