Journals Higher Education



Published: 10 November 2011

616 Pages | Over 40 line diagrams and illustrations

ISBN: 9780198072638

Bookseller Code (06)


(includes CD)

Second Edition

Rajeev Roy

  • Contains a unique framework to evaluate nascent business ideas
  • Covers operations, marketing, finance, public issues, and laws relating to intellectual property
  • Includes many examples and case studies culled from real-life experiences of entrepreneurs
  • Provides project work in each chapter, which will need interaction with entrepreneurs, experts, and concerned officials
  • Revised and updated content in all chapters
  • Two new chapters on 'business models' and 'the social entrepreneur'.
  • New cases that highlight the recent business dynamics.

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