Journals Higher Education



Published: 29 February 2012

240 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199842827

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Bookseller Code (06)

Enlisting Masculinity

The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Melissa T. Brown

Oxford Studies in Gender and International Relations

  • First published study to explore the content of volunteer-force recruitment advertising
  • Analyzes more than 300 print advertisements published between the early 1970s and 2007