Journals Higher Education

£25.99

Hardback

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Published: 14 February 2013

296 Pages

235x156mm

ISBN: 9780199777945


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Empire of Ideas

The Origins of Public Diplomacy and the Transformation of U. S. Foreign Policy

Justin Hart

  • Examines how the FDR administration decided to promote America's image in the world to project the U.S. empire.
  • Traces the emergence of "soft power" in US foreign policy to pre-World War II period, rather than the Cold War era.
  • Addresses continuities between period covered and the full-scale propaganda war to combat negative perceptions of the United States in the Arab and/or Muslim world.
  • Shows how communications technologies (newspapers, magazines, movies, radio, TV) were essential to public diplomacy.
  • Contains fine-grained biographies of key figures, including Henry Luce, Archibald MacLeish, and others.
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