Journals Higher Education

$40.00

Hardcover

Published: 28 June 2016

388 Pages

10.9 x 8.6 inches

ISBN: 9780199466467


Also Available In:


Bookseller Code (06)

Emerging Indian Multinationals

Strategic Players in a Multipolar World

Edited by Mohan Thite, Adrian Wilkinson, and Pawan Budhwar

  • Includes case studies of major Indian MNEs : Aditya Birla Group; Tata Group; Infosys; Wipro; and Biocon
  • Includes research based on over 90 interviews not only at the headquarters of case study companies but also at their subsidiaries in both developed as well as developing markets.
  • Pays equal attention to not only the strategic intent as conceptualized at the headquarters but also the strategy implementation in their key global markets.
  • Chapters distinguish firm-specific competitive advantages in different markets; for example, experience with acquisitions in developed markets and the sharp focus on localization in developing markets.
  • Includes research based on interviews of non-Indian executives working for Indian firms, providing a balanced approach to examine the key strengths and weaknesses of case study firms.
Share:

Also of Interest