Journals Higher Education

£25.99

Hardback

This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 07 July 2016

388 Pages

276x219mm

ISBN: 9780199466467


Bookseller Code (AJ)

Emerging Indian Multinationals

Strategic Players in a Multipolar World

Edited by Mohan Thite, Adrian Wilkinson, and Pawan Budhwar

  • Includes case studies of major Indian MNEs : Aditya Birla Group; Tata Group; Infosys; Wipro; and Biocon
  • Includes research based on over 90 interviews not only at the headquarters of case study companies but also at their subsidiaries in both developed as well as developing markets.
  • Pays equal attention to not only the strategic intent as conceptualized at the headquarters but also the strategy implementation in their key global markets.
  • Chapters distinguish firm-specific competitive advantages in different markets; for example, experience with acquisitions in developed markets and the sharp focus on localization in developing markets.
  • Includes research based on interviews of non-Indian executives working for Indian firms, providing a balanced approach to examine the key strengths and weaknesses of case study firms.
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