Journals Higher Education

$65.00

Paperback

Published: 13 April 2019

416 Pages

9.7 x 7.4 inches

ISBN: 9780198786030


Also Available As:

Ebook


Bookseller Code (06)

Companion website

Economics for Business 3e P

Third Edition

Andrew Gillespie

  • Provides full coverage of the economic concepts business students need to know, with exceptional clarity.
  • Real world case studies and business insights throughout, which feature well- known companies including Air BnB, CocaCola, and Monarch, clearly demonstrate the relevance and application of economic concepts in real world business situations.
  • Promotes active learning; business insights and accompanying questions can be assigned as pre-lecture reading, facilitating flipped approaches to teaching.
  • A focus throughout on developing highly employable business professionals includes the 'you, the manager' feature, which encourages students to think critically about what they've just learnt and apply it to a new scenario by putting them in the shoes of a decision-maker, and research tasks, which cultivate essential report writing and information assimilating skills.
  • The in-text features are complemented by the online 'Jobwatch' feature which contains real job adverts, annotated to pull out the key skills students will need to demonstrate in order to be successful in their application.

New to this Edition:

  • All chapters have been re-framed so that economic concepts are approached explicitly from a business perspective. For example, the chapter on 'Demand' has become a chapter on 'Managing Demand'.
  • The content has been streamlined to cover only he material business students need to know.
  • The learning features more explicitly promote the renewed business perspective, prompting students to think like a manager, and to approach business issues with a solid understanding of the economics underpinning them.
  • A completely new set of case studies include topical examples students can relate to, for example, Air BnB, Carillion, Monarch, etc.
  • Additional mathematical support is given through the new 'doing the business maths' feature which walks students through the maths before asking them to apply what they've learnt in the 'analysing the business data' feature.
  • The book now addresses key skills gaps employers say need filling if undergraduates are to become highly employable business professionals.
  • The text design has been re-vamped to give the book a fresh, modern, and clean aesthetic.
  • The new edition is available with Dashboard, our online learning and assessment platform, which includes a test bank of ready-to-use, auto-graded questions tailored specifically to this text; cuts down time spent marking and provides a complete solution for teaching and learning.
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