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Published: 01 November 2019

368 Pages

ISBN: 9780190443788

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Early Childhood Care and Education (0-4)

A Transdisciplinary Approach

Edited by Adéle Moodly, Namhla Sotuku, Kim Schmidt, and Nkidi Phatudi

  • Opening vignettes contextualise the chapter and offer students a familiar framework for the content
  • Marketing and Psychology applications are differentiated to show how theory is applied, either from either of these perspectives
  • Example boxes illustrate how theory is applied in real-world contexts and show students the relevance and importance of consumer behaviour studies
  • End-of-chapter case studies and questions provide students with the opportunities to reflect on the chapter content and apply their new-found knowledge to practical examples
  • Self-assessment questions for each chapter provide students with the opportunity to test their understanding before progressing to the next chapter
  • A comprehensive glossary of key terms is a quick reference tool when studying