Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 28 February 2010

450 Pages | 200 plus 34 halftones

9.7 x 7.4 inches

ISBN: 9780199216482

Also Available As:


Bookseller Code (06)

Companion website


A Management Perspective

Jonathan Reynolds

  • Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness.
  • Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to.
  • Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace.
  • Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.

Also of Interest