Journals Higher Education

£49.99

Paperback

Published: 17 December 2009

496 Pages | 200 illustrations plus 34 halftones

246x189mm

ISBN: 9780199216482


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This text is published by OUP Higher Education Division

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E-Business

A Management Perspective

Jonathan Reynolds

  • Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness.
  • Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to.
  • Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace.
  • Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.
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