Do You Make These Mistakes in English?
The Story of Sherwin Cody's Famous Language School
Edwin L Battistella
Reviews and Awards
2009 Library Journal Best Seller in Language
"Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, marketing, the history of marketing, the history of education, the history of English pedagogy, and the development of the self-help industry." --Jeffrey Reaser, North Carolina State University
"Contextualizing Cody's work culturally and historically, in terms of both linguistics and business, the author shows that, though never recognized as an eminent linguist, Cody had a significant influence on 20th century notions of correctness as they relate to personal success. As Battistella demonstrates, Cody was a practical grammarian whose methods, both prescriptive and descriptive, allowed students to identify and correct their own recurring errors. Recommended." --Choice