Journals Higher Education



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Published: 16 March 2021

256 Pages

ISBN: 9780190925437

Also Available As:


Bookseller Code (04)

Digital Strategies

Data-Driven Public Relations, Marketing, and Advertising

Regina Luttrell, Susan Emerick, and Adrienne Wallace

  • Comprehensive Model: Written using an evidence-based approach that explains various strategies and techniques that can be utilized to drive market influence
  • Case studies: Incorporates detailed case studies that put data-driven decision making at the center of strategic planning, execution, and measurement.
  • Data-driven: Provides readers with an understanding of why data-driven decision-making matters in developing successful initiatives.
  • Accessible language: Written in a pragmatic tone that is easy to understand.