Journals Higher Education

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Paperback

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Published: 19 November 2015

456 Pages

246x189mm

ISBN: 9780199455447


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This text is published by OUP Higher Education Division

Digital Marketing

Vandana Ahuja

  • Provides comprehensive coverage of the developments and use of Internet as a marketing planning tool
  • Presents the ability of the digital world to increase efficiency in established marketing functions
  • Provides insights on how organizations can leverage the benefits of social media
  • Discusses cutting-edge business strategies such as differentiation, and cost leadership that generate revenue while delivering customer value
  • Includes both Indian as well as global case studies of companies such as Vodafone, Ford, Aviva India, Bacardi, Amazon
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