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Published: 16 November 2016

616 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190272692

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Bookseller Code (1A)

Democracy for Hire

A History of American Political Consulting

Dennis W. Johnson

  • Presents the first truly comprehensive history of political consulting in America
  • Defines the broad categories that comprise political consulting services, including survey research, media and communications, and voter targeting and data mining
  • Looks at the challenges and opportunities facing the business of political consulting, as well as their potential impact on the American system of government
  • Examines the role of professional consultants in the presidential elections, beginning in 1964

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