Cuban Color in Tourism and La Lucha

An Ethnography of Racial Meanings

L. Kaifa Roland

Issues of Globalization

Cuban Color in Tourism and La Lucha: An Ethnography of Racial Meanings offers a provocative look at what it means to belong in modern socialist Cuba. Drawn from her extensive travels throughout Cuba over the past decade, author L. Kaifa Roland pulls back the curtain on a country that has remained mysterious to Americans since the mid-twentieth century. Through vivid vignettes and firsthand details, Roland exposes the lasting effects of the collapse of the Soviet Union and the subsequent rise of state-sponsored segregated tourism in Cuba. She demonstrates how the creation of separate spheres for locals and tourists has had two effects. First, tourism reestablished the racial apartheid that plagued pre-revolutionary Cuba. Second, it reinforced how the state's desire to maintain a socialist ideology in face of its increasing reliance on capitalist tools is at odds with the day-to-day struggles--or La Lucha--of the Cuban people. Roland uses conversations and anecdotes gleaned from a year of living among locals as a way of delving into these struggles and understanding what constitutes life in Cuba today. In exploring the intersections of race, class, and gender, she gives readers a better understanding of the common issues of status and belonging for tourists and their hosts in Cuba.

Cuban Color in Tourism and La Lucha

An Ethnography of Racial Meanings

L. Kaifa Roland

Issues of Globalization

Description

Cuban Color in Tourism and La Lucha: An Ethnography of Racial Meanings offers a provocative look at what it means to belong in modern socialist Cuba. Drawn from her extensive travels throughout Cuba over the past decade, author L. Kaifa Roland pulls back the curtain on a country that has remained mysterious to Americans since the mid-twentieth century. Through vivid vignettes and firsthand details, Roland exposes the lasting effects of the collapse of the Soviet Union and the subsequent rise of state-sponsored segregated tourism in Cuba. She demonstrates how the creation of separate spheres for locals and tourists has had two effects. First, tourism reestablished the racial apartheid that plagued pre-revolutionary Cuba. Second, it reinforced how the state's desire to maintain a socialist ideology in face of its increasing reliance on capitalist tools is at odds with the day-to-day struggles--or La Lucha--of the Cuban people. Roland uses conversations and anecdotes gleaned from a year of living among locals as a way of delving into these struggles and understanding what constitutes life in Cuba today. In exploring the intersections of race, class, and gender, she gives readers a better understanding of the common issues of status and belonging for tourists and their hosts in Cuba.

Cuban Color in Tourism and La Lucha is one of several volumes in the Issues of Globalization: Case Studies in Contemporary Anthropology series, which examines the experiences of individual communities in our contemporary world. Each volume offers a brief and engaging exploration of a particular issue arising from globalization and its cultural, political, and economic effects on certain peoples or groups. Ideal for introductory anthropology courses--and as supplements for a variety of upper-level courses--these texts seamlessly combine portraits of an interconnected and globalized world with narratives that emphasize the agency of their subjects.

Cuban Color in Tourism and La Lucha

An Ethnography of Racial Meanings

L. Kaifa Roland

Issues of Globalization

Preface
Chapter 1: Race, Tourism, and Belonging in Cuba
Welcome to Cuba
The Meaning(s) of "Race"
Tourism and the Caribbean
Socialism and Cuba's Revolutionary Ideal
Post-socialist Globalization
Methodology
Chapter 2: "Blackness" and Race Matters in Cuba
Raciality in Cuba
Race and the Revolution
From Black(ness) to White(ned)
Gendered Race/Raced Gender
Conclusion
Chapter 3: Surviving through La Lucha
La Lucha
Ineteros (Hustlers)
Marrying the Other
Conclusion
Chapter 4: Tourism and Belonging
Who Tours Cuba?
Privilege and Place
Power and Belonging
The Yuma/Jinetero Dynamic
Conclusion
Chapter 5: Of Shorts and Segregated Socialism
Separate and Unequal
Transition or Transformation
Conclusion
Epilogue: Where Are They Now?
From Jineteros to Perros Callejeros
Yumas Out, Pepes In
Raul Castro and Change
Student Resource Guide
Glossary of Key Terms
Glossary of Spanish/Cuban Terms
Bibliography
Index

Cuban Color in Tourism and La Lucha

An Ethnography of Racial Meanings

L. Kaifa Roland

Issues of Globalization

Author Information

L. Kaifa Roland is Assistant Professor in Anthropology at the University of Colorado, Boulder. Her research is in the area of cultural anthropology with specific interests in tourism, national identity, racial and gender constructions, popular cultural practices, and critiques of capitalism. She has conducted extensive field research in Cuba, with a regional focus on the Caribbean and the broader African Diaspora.