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Published: 15 March 2012

352 Pages | 31 illustrations


ISBN: 9780199744763

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Cross-Cultural Technology Design

Creating Culture-Sensitive Technology for Local Users

Huatong Sun

Human Technology Interaction Series

  • Presents an innovative design philosophy and framework for cross-cultural technology design that integrates action and meaning through a dialogical, cyclical design process
  • Provides a comprehensive review of cross-cultural user experience research and advances a holistic view of user experience for cross-cultural design with a strong theoretical underpinning
  • Advocates an activity approach that places concrete user activities on the center stage of design in order to enrich the popular cultural dimensions approach in the field
  • Establishes a dialogic view of culture, informed by ethnomethodology, critical cultural studies, technology studies, to address the multiplicity, complexity, and robustness of local culture and to avoid cultural essentialism
  • Recasts the popular notion of affordance as the outcome of dialogic relation between technology, user, and activity with a focus on social interaction, and calls for designing for social affordances in cross-cultural design
  • Offers in-depth case studies of mobile text messaging uses by college students and young professionals in two cultural contexts (U.S. and China) spanning years