Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 02 March 2012

352 Pages | 31

6-1/8 x 9-1/4 inches

ISBN: 9780199744763

Also Available As:


Also Available In:

Bookseller Code (05)

Companion website

Cross-Cultural Technology Design

Creating Culture-Sensitive Technology for Local Users

Huatong Sun

Human Technology Interaction Series

  • Presents an innovative design philosophy and framework for cross-cultural technology design that integrates action and meaning through a dialogical, cyclical design process
  • Provides a comprehensive review of cross-cultural user experience research and advances a holistic view of user experience for cross-cultural design
  • Advocates an activity approach that places concrete user activities on the center stage of design
  • Establishes a dialogic view of culture to address the multiplicity, complexity, and robustness of local culture and to avoid cultural essentialism
  • Recasts the popular notion of affordance as the outcome of dialogic relation between technology, user, and activity with a focus on social interaction, and calls for designing for social affordances in cross-cultural design
  • Offers in-depth case studies of mobile text messaging uses by college students and young professionals in two cultural contexts (U.S. and China) spanning years

Also of Interest