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Published: 01 April 2015

176 Pages

6 x 9 inches

ISBN: 9781781381373

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Bookseller Code (06)

Crisis, Credibility and Corporate History

Edited by Alexander Bieri

Liverpool University Press

International Council on Archives Studies LUP

  • Explores the use of corporate history in marketing and promotion.
  • Contributors include marketing specialists, corporate archivists and scholars.
  • Case studies include IBM, Maersk and Roche.