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Published: 13 June 2002

320 Pages | Nmerous tables and figures


ISBN: 9780199252206

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Bookseller Code (AJ)

Creating Corporate Reputations

Identity, Image, and Performance

Grahame Dowling

  • Addresses a 'hot topic' for all organizations
  • Examines a wide variety of international companies in detail, such as Air India, Chevron, IBM, Toyota, Nestlé, Johnson & Johnson, Chrysler, Lucent Technologies, etc.
  • International appeal in the areas of marketing, strategy, and communication