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This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 07 December 2000

320 Pages | 2 halftones, numerous line figures and tables


ISBN: 9780199241637

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Bookseller Code (AQ)

Creating Corporate Reputations

Identity, Image and Performance

Grahame Dowling

  • Addresses a 'hot' topic for all organizations
  • International appeal in the areas of marketing, strategy, and communication
  • Examines a wide variety of international companies in detail, such as Air India, Chevron, IBM, Toyota, Nestle, Johnson & Johnson, Chrysler, Lucent Technologies, etc.