Journals Higher Education
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£25.99

Hardback

Published: 16 October 2019

280 Pages

235x156mm

ISBN: 9780199386154


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Bookseller Code (AJ)

Corporate Reputation and Social Activism

Strategic Interaction, Firm Behavior, and Social Welfare

Jose Muguel Abito, David Besanko, and Daniel Diermeier

  • Uses dynamic models to enhance insights into why a corporation cares about it reputation and what they do to enhace it
  • Examines how corporate behavior is affected by social activism
  • Explores the welfare consequences of social activism
  • Provides novel insights into how activists select their corporate targets
  • Demonstrates rich set of empirical implications of activists campaigns

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