Journals Higher Education
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Published: 19 January 2018

504 Pages

8-1/2 x 11 inches

ISBN: 9780190646653

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Bookseller Code (04)

Converging Media

Sixth edition

John V. Pavlik and Shawn McIntosh

  • Provides a fresh perspective on media through the lens of convergence, showing how different aspects of media are parts of the whole and examines how they influence each other
  • Places social media within a larger media and sociocultural context
  • Uses cutting-edge examples that diverse and intriguing to illustrate how the media landscape continues to evolve
  • Presents an international perspective to help students gain an appreciation for media systems throughout the world
  • Emphasizes career paths in media including both traditional and emerging career trends

New to this Edition:

  • Separate chapters on public relations and advertising allow for expanded discussions of rhetorical and strategic communication; online advertising; and specific advertising and communications trends and campaigns
  • New discussions of gamification across media and developments in the gaming industry and social networking
  • Expanded coverage of the convergence of interpersonal and mass communication through social media
  • Updated explorations of augmented and virtual reality and their potential future uses
  • Critical analyses of cybersecurity across media

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