Journals Higher Education

$94.95

Paperback

Published: 11 January 2016

504 Pages

8-1/2 x 11 inches

ISBN: 9780190271510


Also Available As:

Ebook


Bookseller Code (04)

Converging Media

A New Introduction to Mass Communication

Fifth edition

John V. Pavlik and Shawn McIntosh

  • Provides a fresh perspective on media through the lens of convergence, showing how different aspects of media are parts of a whole and examing how they influence each other
  • Places social media within a larger media and sociocultural context and is the first text to devote an entire chapter to social media
  • Utilizes cutting-edge examples that are diverse, interesting, and up-to-date to illustrate how the landscape of media has evolved-and is still evolving
  • Presents an international perspective that helps students obtain an appreciation for different media systems throughout the world
  • Emphasizes career paths in media with discussions of media professionals and traditional and emerging career trends

New to this Edition:

  • Reflects the current media world in new and updated chapter opening vignettes; convergence, ethics, and international features; and portrays relevant, contemporary examples with thoroughly updated photos, figures, and tables
  • Includes clear coverage of new topics like the convergence of interpersonal and mass communication, gamification, augmented reality, cybersecurity, and the third screen
  • Emphasizes career paths in media through updated "Media Pioneers" features and new end of chapter "Media Careers" discussions
  • Integrates discussion questions throughout to encourage critical-thinking
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