Journals Higher Education



Published: 16 July 2012

234 Pages | 10 halftones

6.14 x 9.21 inches

ISBN: 9780199921843

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Bookseller Code (06)

Consuming Traditions

Modernity, Modernism, and the Commodified Authentic

Elizabeth Outka

Modernist Literature and Culture

  • Considers the cultural power of authenticity as a marketing tool and its enduring importance for both modernism and modernity
  • Offers an innovative blend of cultural analysis, extensive archival work, and literary close reading
  • Redefines the debate surrounding literary modernism and the market, offering a radical new reading of the relationship; rather than simply considering how modernists appropriated the market, the book shifts the discussion to explore the market's appropriation of certain modernist values