Journals Higher Education



Published: 12 December 2008

232 Pages

ISBN: 9780195372694

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Bookseller Code (06)

Consuming Traditions

Modernity, Modernism, and the Commodified Authentic

Elizabeth Outka

Modernist Literature and Culture

  • The first book to consider the cultural power of authenticity as a marketing tool, and the first to investigate that strategy's enduring importance for both modernism and modernity
  • Offers an innovative blend of cultural analysis, extensive archival work, and literary close reading
  • Redefines the debate surrounding literary modernism and the market, offering a radical new reading of the relationship; rather than simply considering how modernists appropriated the market, the book shifts the discussion to explore the market's appropriation of certain modernist values