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160 Pages | 64

6.14 x 9.21 inches

ISBN: 9781474460682


Bookseller Code (06)

Consuming Images

Film Art and the American Television Commercial

Gary D. Rhodes and Robert Singer

Published by Edinburgh University Press

  • Examines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of production
  • Closely examines the dialogue between Hollywood filmmaking and the television commercial
  • Cites international archival print and media sources, with some previously "lost" or impossible to access material now available for critical analyses
  • Draws upon the personal archives of filmmakers involved with the television commercial's origins, including the late Gerald "Jerry" Schnitzer
  • Incorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologies
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