Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 18 February 2016

392 Pages


ISBN: 9780190235123

Also Available As:


Also Available In:

Bookseller Code (AU)

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

  • 17 peer-reviewed, classroom-tested case studies depicting contemporary intersections of business and health
  • Topics across geographies and sectors, including entries on e-cigarettes, recreational marijuana, and soda regulation
  • Illustrates the role and power of consumer behavior and choice within a health policy and health management context
  • An ideal primary or companion text for courses at the intersection of these two fields in MPH or MBA programs

Also of Interest