Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
Edited by John A. Quelch
Table of Contents
Preface
Introduction
Contributors
I. Corporate Strategy and Public Health
1. Johnson & Johnson: The Promotion of Wellness
John A. Quelch and Carin-Isabel Knoop
2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste
John A. Quelch and Margaret L. Rodriguez
3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health
John A. Quelch and Margaret L. Rodriguez
II. Consumer Analytics and Health Care Outcomes
4. Carolinas Healthcare System: Consumer Analytics
John A. Quelch and Margaret L. Rodriguez
5. Philips Healthcare: Marketing the HealthSuite Digital Platform
John A. Quelch and Margaret L. Rodriguez
III. Prevention And Adherence
6. Cancer Screening in Japan: Market Research and Segmentation
John A. Quelch and Margaret L. Rodriguez
7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)
John A. Quelch
8. CVS Health: Promoting Drug Adherence
Leslie K. John, John A. Quelch, Robert Huckman
IV. Consumer Access and Affordability
9. The Slingshot: Improving Water Access
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
10. Vaxess Technologies, Inc.
John A. Quelch, Margaret L. Rodriguez
11. AccessHealth CT: Marketing Affordable Healthcare
John A. Quelch and Michael Norris
V. Consumerism and Paternalism
12. 23andMe: Genetic Testing for Consumers (A) and (B)
John A. Quelch and Margaret L. Rodriguez
13. Demarketing Soda in New York City
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
VI. Emerging Markets, Consumer Behavior and Public Health
14. Fresno's Social Impact Bond for Asthma
John A. Quelch and Margaret L. Rodriguez
15. E-Cigarettes: Marketing Versus Public Health
John A. Quelch and Margaret L. Rodriguez
VII. Consumer Power in Shaping Public Health
16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)
John A. Quelch and Margaret L. Rodriguez
17. Note on Mobile Health Care
John A. Quelch and Margaret L. Rodriguez