https://global.oup.com/academic/covers/pop-up/9780190235123

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

17 peer-reviewed, classroom-tested case studies depicting contemporary intersections of business and health
Topics across geographies and sectors, including entries on e-cigarettes, recreational marijuana, and soda regulation
Illustrates the role and power of consumer behavior and choice within a health policy and health management context
An ideal primary or companion text for courses at the intersection of these two fields in MPH or MBA programs

$72.00

Paperback

Published: 03 February 2016

392 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190235123

Also Available As:

Ebook

This title is available as an ebook. To purchase, visit your preferred ebook provider.

Also Available In:

Oxford Medicine Online

This book is available as part of Oxford Medicine Online

Request Examination Copy

Bookseller Code (05)

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Preface
Introduction
Contributors

I. Corporate Strategy and Public Health

1. Johnson & Johnson: The Promotion of Wellness
John A. Quelch and Carin-Isabel Knoop

2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste
John A. Quelch and Margaret L. Rodriguez

3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health
John A. Quelch and Margaret L. Rodriguez

II. Consumer Analytics and Health Care Outcomes

4. Carolinas Healthcare System: Consumer Analytics
John A. Quelch and Margaret L. Rodriguez

5. Philips Healthcare: Marketing the HealthSuite Digital Platform
John A. Quelch and Margaret L. Rodriguez

III. Prevention And Adherence

6. Cancer Screening in Japan: Market Research and Segmentation
John A. Quelch and Margaret L. Rodriguez

7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)
John A. Quelch

8. CVS Health: Promoting Drug Adherence
Leslie K. John, John A. Quelch, Robert Huckman

IV. Consumer Access and Affordability

9. The Slingshot: Improving Water Access
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop

10. Vaxess Technologies, Inc.
John A. Quelch, Margaret L. Rodriguez

11. AccessHealth CT: Marketing Affordable Healthcare
John A. Quelch and Michael Norris

V. Consumerism and Paternalism

12. 23andMe: Genetic Testing for Consumers (A) and (B)
John A. Quelch and Margaret L. Rodriguez

13. Demarketing Soda in New York City
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively

VI. Emerging Markets, Consumer Behavior and Public Health

14. Fresno's Social Impact Bond for Asthma
John A. Quelch and Margaret L. Rodriguez

15. E-Cigarettes: Marketing Versus Public Health
John A. Quelch and Margaret L. Rodriguez

VII. Consumer Power in Shaping Public Health

16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)
John A. Quelch and Margaret L. Rodriguez

17. Note on Mobile Health Care
John A. Quelch and Margaret L. Rodriguez

BacktoTop

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$72.00

Paperback

Published: 03 February 2016

392 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190235123

Also Available As:

Ebook

This title is available as an ebook. To purchase, visit your preferred ebook provider.

Also Available In:

Oxford Medicine Online

This book is available as part of Oxford Medicine Online

Request Examination Copy

Bookseller Code (05)

https://global.oup.com/academic/covers/pop-up/9780190235123

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

17 peer-reviewed, classroom-tested case studies depicting contemporary intersections of business and health
Topics across geographies and sectors, including entries on e-cigarettes, recreational marijuana, and soda regulation
Illustrates the role and power of consumer behavior and choice within a health policy and health management context
An ideal primary or companion text for courses at the intersection of these two fields in MPH or MBA programs

$72.00

Paperback

Published: 03 February 2016

392 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190235123

Also Available As:

Ebook

This title is available as an ebook. To purchase, visit your preferred ebook provider.

Also Available In:

Oxford Medicine Online

This book is available as part of Oxford Medicine Online

Request Examination Copy

Bookseller Code (05)

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Also of Interest

Mastering Public Health

Barry S. Levy and Joyce R. Gaufin
Public and Community Psychiatry

James G. Baker, Sarah E. Baker, and Steven M. Strakowski
Lessons in Educational Equality

Jody Heymann and Adele Cassola
Evolution, Early Experience and Human Development

Darcia Narvaez, Jaak Panksepp, Allan N. Schore...
Deaf Education Beyond the Western World

Harry Knoors, Maria Brons, and Marc Marschark
Global Public Health

Second Edition

Robert Beaglehole and Ruth Bonita
The Economics of New Health Technologies

Joan Costa-Font, Christophe Courbage, and Alistair McGuire
The Oxford Handbook of Exercise Psychology

Edmund O. Acevedo
Without the Banya We Would Perish

Ethan Pollock
Ethics, Prevention, and Public Health

Angus Dawson and Marcel Verweij
Improving Patient Safety Through Teamwork and Team Training

Eduardo Salas and Karen Frush
Community Health Workers in Action

Melvin Delgado
Participatory Action Research

Hal A. Lawson, James Caringi, Loretta Pyles...
Urban Health

Steven Whitman, Ami Shah, and Maureen Benjamins
Tracking Medicine

John E. Wennberg
Explaining Research

Dennis Meredith

Related Categories

Medicine & Health > Public Health & Epidemiology > Public Health

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Also Available As:

Also Available In:

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Description

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Table of Contents

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Author Information

Contributors:

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

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Also Available As:

Also Available In:

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Also Available As:

Also Available In:

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Description

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Table of Contents

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

Author Information

Contributors:

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

From Our Blog

Also of Interest

Related Categories