Journals Higher Education

$49.95

Paperback

Published: 03 February 2016

392 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190235123


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Bookseller Code (05)

Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Edited by John A. Quelch

  • 17 peer-reviewed, classroom-tested case studies depicting contemporary intersections of business and health
  • Topics across geographies and sectors, including entries on e-cigarettes, recreational marijuana, and soda regulation
  • Illustrates the role and power of consumer behavior and choice within a health policy and health management context
  • An ideal primary or companion text for courses at the intersection of these two fields in MPH or MBA programs
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