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Published: 15 January 2015

544 Pages


ISBN: 9780195525601

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This text is published by OUP Higher Education Division

Consumer Behaviour in Action

Peter Ling, Steven D'Alessandro, and Hume Winzar

  • Provides a thorough analysis of consumer behaviour for the future professional.
  • Accompanied by an enriched obook version of the text to provide a blended print and digital resource.
  • Includes additional examples and videos in the obook.
  • A suite of supplementary digital resources have been developed to accompany the text and provide a comprehensive learning package for students and lecturers.
  • Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.
  • Features perspectives from a range of industry practitioners at various points in their careers.
  • Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.

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