Journals Higher Education



This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 16 June 2016

480 Pages


ISBN: 9780195999327

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Consumer Behaviour

Understanding Consumer Psychology and Marketing

Dos Santos, Mpinganjira, Botha, du Toit, Erasmus, Maree, and Mugobo

  • A vignette which contextualises the concepts and theories covered.
  • Boxed features, experiential exercises and case studies encourage critical thinking and ensure that students apply their knowledge, preparing them for the work environment.
  • Self-assessment questions also allow students to engage with the subject and assist them in keeping track of their own progress.

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