F. Bailey Norwood received his Ph.D. from North Carolina State University and Masters Degree from Kansas State University. Dr. Norwood's research focuses on consumer behavior, food and livestock marketing, food policy, non-market valuation, and survey techniques. His research has resulted in numerous journal articles, agricultural newspaper articles, and an undergraduate textbook on agricultural marketing and price analysis. Dr. Norwood true passion is teaching. He teaches an introductory course in agricultural economics, a senior-level course in data analysis, and advises over fifty students.

Jayson L. Lusk previously served on the faculties of Purdue University and Mississippi State University. He holds a Ph.D. in Agricultural Economics from Kansas State University (2000) and a BS in Food Technology from Texas Tech University (1997). Professor Lusk conducts research related to consumer behavior and decision making, food and livestock marketing and policy, and non-market valuation. In the last 10 years, Lusk has published 3 books and over 100 articles in peer reviewed scientific journals, and has been invited to present his research at over 25 Universities in the U.S. and abroad. He is Associate Editor for 6 academic journals including the American Journal of Agricultural Economics and the Journal of Environmental Economics and Management. Lusk was Chair of the American Agricultural Economics Association's Food and Agricultural Marketing Policy Section, and serves on the executive board of the Western Agricultural Economics Association and the Southern Agricultural Economics Association.