Journals Higher Education

$99.95

Paperback

Published: 14 October 2014

480 Pages

8 x 10 inches

ISBN: 9780199338351


Also Available As:

Ebook


Bookseller Code (04)

Communication Research Methods

Third Edition

Gerianne Merrigan and Carole L. Huston

Communication Research Methods is the only book on the market that expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological chocies based not on ideological constraints but rather on the nature of the research question.

New to this Edition:

  • New order of how-to chapters that facilitates students completing their own research projects in one term
  • Screen-capture shots and step-by-step instructions for using SPSS and EXCEL to run descriptive and inferential statistics
  • A new Chapter 11, How to Design Discovery Research, that helps students create causal arguments
  • Better integration of mass media research throughout the text
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