Journals Higher Education

$97.95

Paperback

Published: 25 January 2019

400 Pages

8 x 10 inches

ISBN: 9780190652746


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Bookseller Code (04)

Communication Research Methods

Fourth Edition

Gerianne Merrigan and Carole Huston

  • Each chapter begins with a short, reader-friendly introduction and student learning outcomes entitled "What Will You Get from this Chapter?"
  • Shows students how research skills will matter in their roles at work, as consumers, parents, and voters, in healthcare and community contexts during school and after graduation
  • Highlights the role of different methodologies for making different types of research arguments

New to this Edition:

  • The claims, data, and warrants chapters found in prior editions have been replaced with two new chapters that contextualize research arguments for quantitative social science (Chapter 4) and interpretive/critical research (Chapter 11)
  • A new chapter on interviews and focus groups (Chapter 12) will improve students' abilities to conduct interviews and code evidence based on repetition, recurrence, and forcefulness
  • The ethics chapter (Chapter 3) now includes links to the ethical codes of conduct for ten professional associations relevant to communication researchers in academia and industry
  • Conversation Analysis (Chapter 10) and Discourse Analysis (Chapter 14), have been separated to more clearly represent the paradigmatic differences in those ways of studying language-in-use
  • The chapter titles for all chapters in Parts II and III have been extended to help students more quickly compare those methods, and the text has been reorganized to match the first edition's order of paradigms
  • All chapters include updated examples and more links to industry research
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