Journals Higher Education

$89.99

Paperback

Published: 31 July 2020

448 Pages

8 x 10 inches

ISBN: 9780190924362


Also Available As:

Ebook


Bookseller Code (04)

Communicating About Health

Current Issues and Perspectives

Sixth Edition

Athena du Pré and Barbara Cook Overton

  • Accessible enough to serve as an introduction to the field, but also offers deeps insights that are helpful even for experienced practitioners and researchers
  • Explores how managed care, health care reform, mobile technology, social media, and other factors are changing the nature of health communication
  • Looks at health care through the eyes of care providers, patients, administrators, health promoters, and others who contribute to the process
  • Throughout the book, "Perspectives" features, "Ethical Considerations" boxes, photo captions, and discussion questions challenge students to weigh the merits of various communication options and apply what they are learning to their own lives

New to this Edition:

  • Coverage of various aspects of the Coronavirus epidemic in Chapters 1, 9, and 12, including the importance of communication in educating people about safe practices, managing fear, helping people cope, and facilitating diagnoses; a look at the anticipated future popularity of telemedicine; and a comparison of the response to Coronavirus to communication during other health threats like the avian flu
  • An enhanced eBook that delivers a full suite of digital resources including self-reflection opportunities, flashcards, chapter assessments, and student activities
  • Updated examples and research along with new coverage of the World Health Organization's perspective on health in the context of everyday life
  • New information about health disparities and healthcare reform, including explanations of managed care, multi-payer systems, Medicare for All, and the Affordable Care Act
  • New coverage of the effects of social stigma and cultural adaptability
  • Special attention to campaigns addressing vaping and methamphetamine abuse and campaigns utilizing social media

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