Journals Higher Education

$82.95

Paperback

Published: 13 July 2016

448 Pages

8 x 10 inches

ISBN: 9780190275686


Also Available As:

Ebook


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Bookseller Code (04)

Communicating About Health

Current Issues and Perspectives

Fifth edition

Athena du Pré

  • Boxed features such as What Do You Think?, Can You Guess?, Perspectives, and In Your Experience that stimulate critical thinking and discussion
  • Perspectives from a diverse array of health-related professions, including health care administration, dentistry, medicine, nursing, public health, marketing, public relations, and more
  • Links and resources that provide information about salaries, desired qualifications, market demand, and job duties for more than 125 careers related to health communication
  • Communication Skill Builder sections that feature practical strategies for communicating with patients and caregivers, avoiding burnout, stimulating teamwork, designing public health campaigns, and more
  • Chapter 9, eHealth, mHealth, and Telehealth, considers the impact of emerging technologies, including personal devices, on health care and patient empowerment.
  • Chapter 12, Public Health and Crisis Communication, features updated coverage of current issues such as Ebola, AIDS, and the controversy over childhood vaccines.

New to this Edition:

  • Health and Communication Technology boxes that describe the impact of technology on health communication
  • Up-to-date coverage of health care reform, the Affordable Care Act, global health, and current debates over Ebola, AIDS, childhood vaccinations, and other health-related issues
  • Enhanced presentation of diversity, including a discussion of the sociocultural model of health and an exploration of how social structures and personal identity influence health and health communication
  • Additional coverage of a wide array of professional perspectives, including those of health care administrators, pharmacists, allied health personnel, dentists, therapists, physicians, nurses, public health professionals, marketing and public relations professionals, and others
  • Daily lesson plans and a computerized test bank authored by Athena du Pré
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