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Published: 13 August 2007

240 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780195320695

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Bookseller Code (03)

Clear and to the Point

8 Psychological Principles for Compelling PowerPoint Presentations

Stephen M. Kosslyn

Making PowerPoint presentations that are clear, memorable, and even enjoyable is not an obscure art. There is a science to clarity. In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate. Using hundreds of images and sample slides, he shows the common mistakes many people make, and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as "p" and "g"), which interferes with the brain's ability to immediately recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a clear and effective presentation.

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