Journals Higher Education



Published: 05 February 1987

299 Pages

ISBN: 9780195049459

Bookseller Code (04)


Choosing the Right Pond

Human Behavior and the Quest for Status

Robert H. Frank

This challenging and provocative book offers an alternative to the prevailing view of human beings as economic automatons, demonstrating instead how individual desires--notably the quest for status--profoundly affect the marketplace.


Also of Interest