Journals Higher Education

$49.95

Paperback

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264 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190886134


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Ebook


Bookseller Code (05)

Choice Matters

How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

Gordon Moore, John A. Quelch, and Emily Boudreau

  • A concise guide for physicians, administrators, and insurers to the new economy of consumer choice in healthcare
  • Examines consumer-centered healthcare from both a system-wide and individually-based perspective, giving readers applicable measures to improve practice and efficiency in the Zocdoc age
  • Combines a theoretically-grounded account of consumer behavior with real-world examples of choice in action
  • Applies insights into consumer-centered healthcare from the perspectives of behavioral economics, management, population health, psychology, marketing, and public policy
  • Offers an alternative to partisan takes on consumer-centered healthcare and the roles of individuals, government, and industry in the provision of care
  • An actionable guide to integrating consumer choice into every aspect of care, from a patient's initial medical appointment to her insurance company's final payment
  • Presents a change model that enables leaders to utilize consumer and market forces to improve their services and the healthcare system
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