Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 31 January 2020

240 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190073350

Also Available As:


Also Available In:

Bookseller Code (06)

Campaigning in a Racially Diversifying America

When and How Cross-Racial Electoral Mobilization Works

Loren Collingwood

  • Develops a theory of Cross-Racial Electoral Mobilization, a social and political phenomenon that has been occurring for the past seventy years
  • Examines archival material to trace the development of sustained cross-racial mobilization
  • Shows how candidates are increasingly mobilizing voters of different race and ethnic backgrounds, and when and why it works