Journals Higher Education



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Published: 06 June 2011

464 Pages

ISBN: 9780195764444

Bookseller Code (06)

Buyer Behaviour

Understanding Consumer Psychology & Marketing

Fourth Edition

P.J. Du Plessis, G.G. Rouseau, and L. Ehiers

This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking measure of the changes in the South African market-place.


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