Journals Higher Education
Important OUP's Response to COVID-19 Learn more



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 30 January 2014

340 Pages


ISBN: 9780199686544

Also Available As:


Also Available In:

Bookseller Code (AE)

Business Strategy

Managing Uncertainty, Opportunity, and Enterprise

J.-C. Spender

  • Written in an accessible and engaging style
  • Intended for managers, MBAs, and strategy consultants
  • Proposes a distinctively enterprising approach to strategy
  • Addresses uncertainty, judgement, and opportunity in the strategic process
  • Provides useful guides to the strategy literature and to using the book in the classroom

Also of Interest