Journals Higher Education

£40.00

Hardback

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Published: 30 January 2014

340 Pages

234x156mm

ISBN: 9780199686544


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Bookseller Code (AE)

Business Strategy

Managing Uncertainty, Opportunity, and Enterprise

J.-C. Spender

  • Written in an accessible and engaging style
  • Intended for managers, MBAs, and strategy consultants
  • Proposes a distinctively enterprising approach to strategy
  • Addresses uncertainty, judgement, and opportunity in the strategic process
  • Provides useful guides to the strategy literature and to using the book in the classroom
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