Journals Higher Education



28 March 2014

376 Pages

9.2 x 6.0 inches

ISBN: 9780199686544

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Bookseller Code (01)

Business Strategy

Managing Uncertainty, Opportunity, and Enterprise

J.-C. Spender

  • Written in an accessible and engaging style
  • Intended for managers, MBAs, and strategy consultants
  • Proposes a distinctively enterprising approach to strategy
  • Addresses uncertainty, judgement, and opportunity in the strategic process
  • Provides useful guides to the strategy literature and to using the book in the classroom

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